PROBLEM
Bottle Rocket’s site needed to do two things at once: sell their services and tell the story of their client work, without leaning too hard in either direction. The existing experience was struggling to balance sales and storytelling without feeling like a pitch deck.

SOLUTION
I collaborated with the team to redesign the site as a modular system of horizontal swimlanes that allowed content to adapt and contrast without losing consistency. Bottle Rocket’s signature red anchored a complementary palette of black and light blue, with client-centric photography mixed with internal studio shots, each section working together to give visual impact and narrative focus. Clean layouts and an intuitive flow guided users through services and case studies while keeping attention on results. Visitors landed on a site that explained the work without spin and let the case studies do the talking.