PROBLEM
Meriton continues to grow and add new companies under its umbrella, each offering multiple service brands that need to come together under one parent holding group identity. The challenge was unifying them while keeping each brand’s unique voice and business model intact, emphasizing their presence in their niche industry and remaining true to their clients and internal culture.

SOLUTION
I partnered with their marketing team to build the full identity around the previously created mark, with the rest open for visual exploration. The work unified the brands under one cohesive expression, pairing a palette of tangerine, off-white, gray and sky blue with colorful photography and flexible angular forms that adapt across every application, signifying that unique approaches are not always straightforward, accented by the Sweetext type family. Applications extended across digital, print and branded merchandise: brand guidelines, website design, brochures, presentation templates and swag. The result was a dynamic, colorful identity built to flex across services and stay approachable to every audience it reaches.