- Samsung Galaxy
Bringing the Galaxy Ecosystem to life
Discipline: Animation / Design / Environmental Design
Role: Designer / Art Director / Animator
Client: Samsung (via CYLNDR Studios)
At CYLNDR Studios I worked on Samsung’s Galaxy ecosystem, shaping how new devices were introduced across digital, retail and out of home spaces. The creative stretched from animated online ads to subway billboards, each piece designed to feel sleek and unmistakably Samsung. By keeping layouts simple and elegant the work highlighted the tech forward character of Galaxy while adapting to the many ways people encountered the brand in stores, online and out in the world.
From Scroll to Subway
The challenge was to connect the Galaxy ecosystem with audiences wherever they were online, in store or on the street. By unifying design across all channels the work created a clear presence that felt premium, modern and adaptable to different formats and scales.
Online, the work extended into animated OLAs, motion graphics and product display pages. Templates were created for efficiency but each execution was tailored to highlight the specific product features of each launch. Together these efforts created a seamless campaign ecosystem across physical and digital channels.
