- The Bradford Society
An Identity That Inspires Giving
Discipline: Brand Design, Apparel, Digital Design
Role: Creative Direction / Design
Client: The Bradford Society (Internal Client)
The Bradford Society, an internal client during my time at Children’s Health, sought a refreshed identity to inspire increased giving. The goal was a timeless look, elegant, enduring and adaptable across print, digital and event design. Metallic silver accents paired with a palette of red, navy and light blue gave the system sophistication and flexibility, while thoughtful production details balanced beauty with budget. From invitations and brochures to apparel and banners, the identity created a cohesive presence that felt both elevated and lasting.
Elegant Design with Enduring Details
Printed pieces formed the foundation of the system. Invitations and lettersets carried a clean, contemporary look, with the secondary tagline “I give” repeating in a vertical pattern for added texture and recognition. The custom die-cut brochure combined circular cut-outs, metallic silver panels and subtle spot UV accents to reinforce messages like “Making life better for children.” A removable light blue metallic insert added flexibility, allowing content to be updated while prolonging shelf life and offsetting production costs.
The identity extended beyond print into apparel, digital assets and event signage. Shirts and hats used the repeating “I give” pattern in brand colors were created to build visibility, while vertical fabric banners transformed Klyde Warren Park into a public showcase of the brand. Digital applications carried the same palette and design system, ensuring the identity translated seamlessly across all key platforms. Together these touchpoints created a cohesive identity that was sophisticated in tone yet flexible and enduring.
