PROBLEM
The Bradford Society was an internal Children’s Health donor program focused on high-level giving from the DFW community. The existing identity needed a refresh that could speak to a formal, discerning audience while inspiring increased contributions. The work had to feel elevated and classy without breaking the budget, distinct enough to stand on its own while staying connected to the Children’s Health ecosystem.

SOLUTION
The color palette drew from the Children’s Health brand: red carried over as the foundation, silver added for texture and complemented with a pop of light blue. “I give” and “Making Life Better for Children” were applied as spot UV on the brochure for a translucent finish that felt subtle and refined. A polished packet was created for Giving Ambassadors to present to potential donors, loaded with forms and marketing materials. Seasonal postcards highlighted special events throughout the year, reaching a primarily retired donor base through direct mail and personal outreach. Donors received materials that felt as considered as the gifts they were being asked to make. Giving grew year over year.