The Bradford Society, an internal client during my time at Children’s Health, sought a refreshed identity to inspire increased giving. The system paired metallic silver accents with a palette of red, navy and light blue, balancing sophistication with practical production. Print pieces formed the foundation, with the secondary tagline “I give” repeating in a vertical pattern across invitations, brochures and lettersets. The identity extended into apparel, digital assets and event signage, transforming Klyde Warren Park into a public showcase and giving the program a presence that felt elevated and lasting.