A Seasonal Twist on Tradition

Discipline: Packaging Design

Role: Art Direction and Design

Client: Ziegenbock (via Infinite Group)

I worked with Ziegenbock to create limited series packaging for their seasonal release, Texas Golden Lager. By evolving the existing palette, the solution introduced updated colors that stayed true to the brand’s core expression while giving the seasonal offering a bold, fresh presence on shelf. The design balanced rugged character with a refreshed look, ensuring the beer felt both authentic to Ziegenbock and distinctive as a seasonal release.

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