PROBLEM
Ziegenbock’s seasonal release, Summer Pilsner, needed packaging that felt fresh and distinct on shelf without abandoning the brand’s rugged core identity. The packaging had to look new enough to read as seasonal, but familiar enough that loyal drinkers still recognized it as Ziegenbock.

SOLUTION
The solution evolved the palette while keeping the parent brand’s tones, giving the seasonal release a bold new look. Bold, clean lines framed the rugged Ziegenbock logo lockup, giving the design immediate shelf presence. The result balanced rugged character with a refreshed feel, giving loyal drinkers something familiar to grab and new customers something fresh to discover.